Confused.com came to MLP wanting to create a new value added reward scheme to differentiate them in the market. MLP won a pitch process and using customer insight, developed a partnership rewards programme with four lead partners and reward options: £20 to spend at Lidl / Imo Car Wash – 12 free washes / Halfords £20 e-code / Dominos £20 e-code.
The campaign has now been live for 12 months + and since inception there has been various other partners and rewards included such as HelloFresh – free recipe box + £15 off a further 3 recipe box orders / £20 Shell Voucher, £20 Lastminute.com Voucher / Green Flag Breakdown Cover.
MLP developed the whole proposition – developing the partnerships, creating and integrating the UX journey, validation/data management and managing customer queries.
September 17, 2021