Research: Loyalty & incentives in the financial sector

We are excited to launch our research with YouGov – Loyalty and Incentivisation in financial services.

In this research, we explore how important #loyalty and #incentivisation is in keeping customers loyal and for the acquisition of new customers. The results found were really insightful, as expected there is a heavy base of customers wanting better rewards and incentives from their providers, whilst many respondents had never received a freebie or incentive from their financial provider. See some top-line findings below.

 

 

At MLP we specialise in the Financial Services sector and have experience running various propositions across customer acquisition, spend stimulation, refer-a-friend, and surprise and delight campaigns. We offer solutions to differentiate our client’s customer acquisition and loyalty strategies.
To find out how we can help you, contact us via – speaktous@mlp.agency, or contact one of our lovely team members directly.

Keep your eyes peeled for the full whitepaper available to download soon via our website.