Key Responsibilities

• Develop and execute B2B marketing strategies to increase brand awareness and generate leads.
• Create, edit, and manage high-quality content across various channels, including blogs, whitepapers, case studies, and social media.
• Collaborate with sector specialists to align marketing efforts with business goals.
• Analyse and report on marketing campaign performance, using insights to optimise future initiatives.
• Manage social media accounts and engage with our audience to build a strong online community.
• Support email marketing campaigns, including drafting copy and analysing engagement metrics.
• Conduct market research to identify trends and opportunities for growth.
• Assist in the planning and execution of events, webinars, and other promotional activities.
• Manage and optimise the MLP website, ensuring that content is fresh, engaging and aligned with our overall marketing strategy.

Qualifications

• Minimum of 2 years of experience in B2B marketing, preferably in a similar role.
• Exceptional writing and editing skills with a keen eye for detail.
• Excellent creativity with the ability to think outside of the box.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in managing social channels and a knowledge of how to optimise content and strategies across these channels (particularly LinkedIn).
• Ideally a degree / equivalent in marketing or communications.