PSA Finance
My Rewards

PSAF MyRewards was built by MLP and launched in early 2021, replacing a previous Employee Engagement and Incentive programme managed by another agency. Available to around 2,000 dealer staff across the Peugeot, Citroen and DS dealer network, the platform simplified and sped-up the fulfilment of cash rewards by switching away from a pre-paid Mastercard programme into a direct bank transfers.


In addition to managing the payments, the platform has many more reasons for dealer staff to engage – including product knowledge / compliance content that can increase rewards.  We also run fun stuff such as ‘Free Lunch Fridays’ where everyone in the dealership can benefit from the programme – with lunch on PSAF.  Underpinning the Added Value is our Take Time proposition, giving users access to thousands of great deals on Dining Out, Entertainment, Travel and the like. There is a bespoke real-time reporting toolkit available to users at every level, giving total visibility to all involved.