IPN’s vision is to become the most sustainable pet food manufacturer in the UK, reduce its carbon offset and, commit to planting 1 million trees across the UK. MLP created a social media campaign offering their followers the chance to claim a packet of Norway Spruce free seeds to plant within their recyclable wet dog food trays. We delivered this campaign twice across Instagram, LinkedIn, Facebook, Twitter, and their eCommerce website, and on both occasions, all seeds were claimed within a matter of hours. The interaction with the brands’ followers was phenomenal.
May 21, 2021