ASUS
Student Exclusives

A choice of rewards for students purchasing ASUS laptops

MLP & Asus launched ‘Student Exclusives’ in 2022. This campaign was designed to incentivise students who had just received their A Level results to purchase a laptop ahead of starting university.

When customers purchased one of ASUS’ Vivobook Laptops, they were able to choose a free reward. MLP sourced 4 rewards that were relevant to the demographic:

• Amazon – to provide students with a years worth of Amazon prime subscription
• ASOS – we gave students the option to choose a gift card to keep up with the latest fashion trends
• Uber Eats – a voucher for the hungry student
• Perlego – students could claim a 12 month subscription, which is an online library with access to over 1m academic books.