Key Responsibilities

Proposition Development

• Develop innovative and tailored marketing propositions that align with our financial services and insurance client’s needs and business goals.
• Collaborate with clients to understand their needs and objectives.
• Work closely with the product, partnerships and wider business development teams to help build compelling, commercially viable propositions.
• Create decks and collateral to pitch propositions to existing clients, bring ideas to life and explain rationale behind proposals.
• Create financial models to fit with client budgets and to align with MLP commercial requirements.
• Stay informed on industry trends and best practices to ensure propositions remain relevant, competitive and innovative.
• Ensure a keen eye for detail and excellent written and verbal presentation skills in all communications.
• Provide support and assistance to other team members in delivering creative offers and campaigns (with a wide range of tasks including copy checking, research, client partnerships, etc) – ensuring tasks are completed on brief, on time, and on budget to an exceptionally high standard.
• Work with clients to create statements of work for new activity, clearly articulating the deliverables of campaigns.

Client Relationship Management

• Build and maintain existing client relationships, being a point of contact and actively engaging stakeholders to keep front of mind.
• Regularly check in with clients to ensure they know about new services, propositions or enhancements.
• Understand client’s goals and objectives as well as their competitors and marketplace.
• Identify opportunities within existing clients for future growth.

New Business Development

• Attend events to broaden the reach of MLP and to bring our brand to potential new clients. Increasing consideration within the industry and creating new opportunities.
• Identify potential clients and target them accordingly with timely and relevant messaging to create new opportunities.

Collaboration and Communication

• Liaise with internal design studios to brief propositions and developing compelling creative assets.
• Liaise with account management teams to ensure a smooth handover between the propositions and delivery teams.
• Work closely with the partnerships team to develop strategic partnerships with partners that complement our client’s brands and propositions e.g. Greggs, Sky TV, Odeon
• Remain in dialogue with internal teams such as account management, operations and finance to ensure smooth campaign management.