Travis Perkins were looking to increase average order values and gain greater share of wallet from their existing trade customers.
MLP created Perk Builder, a points to prizes based loyalty platform with the addition of rewarding customers with prize draw entry at various spend thresholds. The winner of the top tier prize will enjoy one of the first, anticipatedly waited, brand new, Ford Transit Custom van.
The platform was brought to life with visual animation of a house build from the ground up and a tape measure highlighting the number of points as the progress.
Tradies can exchange their points (derived from transaction value) for various items in an online shop environment. There is no limit to the amount of times they can redeem, and their overall points value is reflected each time the log in by the tape measure.
August 25, 2023