national test
drive campaign

Choice of gifts for booking and attending a test drive

Vauxhall were looking to capture conquest customer data and drive footfall through the dealer network.

MLP created the event offering customers a choice of four gifts or a charitable donation for simply booking a test drive online and visiting the dealership. The campaign was created, built and managed by MLP which included the recruitment of partners, design of the customer journey, claim mechanic and gift fulfilment.