Would Your Customers Wear Your Colours?
For football fans their club is more than just a game. It’s lifelong obsession. Whether they’re celebrating a last minute winner or suffering a derby day defeat, football fans are loyal to their clubs through thick and thin. Loyalty like
What’s the Secret to Winning Gen Z Loyalty?
Gone are the days when a plastic loyalty card and a few points were enough to keep customers coming back. Gen Z is rewriting the rulebook on brand loyalty, and if you’re still relying on a ‘spend X, get Y’
Trust the Best: Top UK Brands – 2025
YouGov have just released its list of the top UK brands for 2025, and we’re thrilled to see some of our favourites have made the cut! From iconic household names to game changers in the retail world, these UK legends have
Employee Benefits and Rewards
At MLP, we care about our clients and their customers, we care about our workmates, we care about the experiences we deliver, we care about the results we achieve, and we care about our impact on the environment and community. So,