Research: Loyalty & incentives in the financial sector

We are excited to launch our research with YouGov – Loyalty and Incentivisation in financial services.

In this research, we explore how important #loyalty and #incentivisation is in keeping customers loyal and for the acquisition of new customers. The results found were really insightful, as expected there is a heavy base of customers wanting better rewards and incentives from their providers, whilst many respondents had never received a freebie or incentive from their financial provider. See some top-line findings below.



At MLP we specialise in the Financial Services sector and have experience running various propositions across customer acquisition, spend stimulation, refer-a-friend, and surprise and delight campaigns. We offer solutions to differentiate our client’s customer acquisition and loyalty strategies.
To find out how we can help you, contact us via –, or contact one of our lovely team members directly.

Keep your eyes peeled for the full whitepaper available to download soon via our website.