MLP & Hal Consulting Join Forces

The Marketing Lounge Partnership & HAL Consulting join forces to help insurers and financial services organisations drive profitability through loyalty and ‘value adds’.

The Marketing Lounge Partnership and HAL Consulting announced today that the companies have entered into a partnership that will enable both companies further enhance their credentials and commercial offering to the insurance and financial services industry.

The Marketing Lounge Partnership are a Martech agency, specialising in rewards and loyalty and work with some of the world’s biggest brands to deliver ideas, strategies and infrastructures to ‘delight customers and deliver results’. They have an already extensive list of FS and insurance clients, like HSBC, M&S Bank, Lloyds, Post Office, Direct Line, Aviva, L&G, Neilson FS,, Moneysupermarket and Compare the Market.

HAL consulting offers large businesses and scale-ups access to a team of experienced c-suite professionals who have run businesses, products, and functions in the UK and Internationally. They offer decades of combined experience in financial services, global banking, and general insurance, providing unique perspectives that other consultancies cannot offer. With industry specialists spanning proposition, pricing, regulation, and operating model design, providing more real-world knowledge and better value than larger consultancies.

By combining MLP’s industry-leading loyalty and reward technology solutions and HAL’s deep product, proposition, pricing and regulatory experience within the FS and insurance industry both parties are hoping to bring to market a suite of new products and services to help insurers and banks ‘add value’ to their customers.

Simon Jamieson, Managing Director at MLP said “As soon as we met the team from HAL, we knew that we offered mutually beneficial services and by combining our industry expertise and tech we can offer clients and prospects something unique. Both companies have a similar ethos and believe that the insurance and banking industries can improve profitability through improved customer experience and value. We can’t wait to get started!

James Yerkess, Founding Partner at HAL said “The Marketing Lounger Partnership has a strong track record of innovation and skill regarding rewards and loyalty. By combining this with the knowledge and expertise of HAL professionals who have tackled and solved acquisition, retention and penetration challenges, businesses looking to gain competitive advantage can benefit. In the current economic environment this can make a real difference. We are looking forward to driving innovation that delights customers.”

For more information both companies, please go to or

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