Dear Discount Schemes, We Need to Talk
Dear Discount Schemes, We’ve had some good times, haven’t we? You gave me a welcome discount, and I’ve used my 10% off here and there. You were great at first but honestly, I’m looking for something deeper… You’re like a plaster on
Our Herd’s Favourite Loyalty Programmes
At MLP, we live and breathe loyalty. So, we thought it was time to turn the tables and ask our herd which loyalty programmes they’re loving right now. From coffee stamps that save your day, to points that fly you across
Would Your Customers Wear Your Colours?
For football fans their club is more than just a game. It’s lifelong obsession. Whether they’re celebrating a last minute winner or suffering a derby day defeat, football fans are loyal to their clubs through thick and thin. Loyalty like
What’s the Secret to Winning Gen Z Loyalty?
Gone are the days when a plastic loyalty card and a few points were enough to keep customers coming back. Gen Z is rewriting the rulebook on brand loyalty, and if you’re still relying on a ‘spend X, get Y’
Trust the Best: Top UK Brands – 2025
YouGov have just released its list of the top UK brands for 2025, and we’re thrilled to see some of our favourites have made the cut! From iconic household names to game changers in the retail world, these UK legends have
The Marketing Society – SU2C Sprintathon 2023
What a joy it was supporting the annual Sprintathon, a collaboration between The Marketing Society and Stand Up To Cancer. On Wednesday, MLP put their running shoes on and took part in The Marketing Industry Sprintathon, a day that brings together brands,
MLP & Hal Consulting Join Forces
The Marketing Lounge Partnership & HAL Consulting join forces to help insurers and financial services organisations drive profitability through loyalty and ‘value adds’. The Marketing Lounge Partnership and HAL Consulting announced today that the companies have entered into a partnership that
Carbon Reduction Plan
1.Commitment MLP is committed to achieving Net Zero by 2050 at the latest. Furthermore, MLP has subscribed to Zellar to support the measurement and reduction of our carbon emissions footprint 2. Baseline Emissions Baseline emissions are a record of the greenhouse gases that
Employee Benefits and Rewards
At MLP, we care about our clients and their customers, we care about our workmates, we care about the experiences we deliver, we care about the results we achieve, and we care about our impact on the environment and community. So,
Maintaining Momentum in Customer Rewards
In the recognition and reward sector, points-based programs have traditionally been a great method of brand engagement. However, according to recent research by YouGov, the appeal of points-based programs has decreased in the past two years. 81% of Brits found points-based programs