F.Hinds – Incentives Worth Their Weight in Gold

F.Hinds-ing Out What They Want

The mission was simple… get more people signing up to the Love Hinds VIP Members Club. All customers had to do was shop in store or online and sign up instantly to enter… super simple.

F.Hinds teamed up with Lastminute.com to give customers a chance to win a holiday of a lifetime. With August usually a quieter month, they wanted to add a little dazzle to their marketing, something that would make both new and existing customers feel truly valued, and we also added a little extra incentive for their staff to get involved.

A Gem of an Incentive

The prizes really shined bright…

• Top prize: £3,000 lastminute.com holiday voucher
• 4x runners-up: £500 vouchers each

To get their teams on board, the top 10 stores in August with the most signups earned a little reward for every one of their in-store staff, a fun way to add a little bit of friendly competition.

Crystal Clear Success

Customers loved the chance to grab the holiday of a lifetime (who’d have thought?). Staff felt motivated too thanks to the friendly competition between the stores.

• Web signups surged, proving strong online engagement
• In store signups increased, supported by staff incentives

By combining high value prizes and a super simple signup process, the campaign made participating for both customers and staff easy, fun, and rewarding.

Because when it comes to increasing signups, a bit of sparkle makes all the difference… and that’s priceless.