Irish Whiskey

The objective set by our FMCG client, Paddy Irish Whiskey, was to get blended whiskey consumers to be introduced to Paddy as THE authentic Irish Whiskey by bringing to life the laid-back/fun Irish personality of the brand at all touchpoints.


Together we created a fabulous competition, offering customers the chance to win a Dublin getaway for two via an on-pack neck tag activation.

Customers purchased scratched off the panel on the tag to reveal a unique code that they entered on a competition entry site. All created, hosted, and managed by MLP.