For Good Causes

MLP were appointed as the agency to handle Samsung’s Charity Cashback Campaign.

For the first campaign with Samsung UK, we created a partnership with For Good Causes, a charity tech platform, with access to more than 20k local and national charities. Samsung customers could use the platform to donate cashback to a good cause of their choice. The campaign was created and managed using our bespoke incentive management tech platform, ‘i-manager’, to enhance the user experience and allow for real time analysis of Samsung’s campaigns.