Topps Tiles

Topps Tiles
Spin the Spacer

MLP created ‘Spin the Spacer’ for Topps Tiles as their peak promotion to increase engagement and uplift spend levels with their trade account holders. With a proven case study, we suggested a similar approach with tiered spend levels (for every £100 spent the customer received one spin of the spacer; capped at a maximum of 10 spins). Prize content was thoughtful and considered including, practical, aspirational, and gifts which helped to feedback into the business with rewards points and 10% discount codes so every spin resulted in a win.

• Huge engagement through social media
• Their best performing campaign to date
• Their top spenders spent more, a lot more
• Significant uplift in sales, number of transactions, frequency
• Massive increase in incremental spend