MLP created ‘Spin the Spacer’ for Topps Tiles as their peak promotion to increase engagement and uplift spend levels with their trade account holders. With a proven case study, we suggested a similar approach with tiered spend levels (for every £100 spent the customer received one spin of the spacer; capped at a maximum of 10 spins). Prize content was thoughtful and considered including, practical, aspirational, and gifts which helped to feedback into the business with rewards points and 10% discount codes so every spin resulted in a win.
• Huge engagement through social media
• Their best performing campaign to date
• Their top spenders spent more, a lot more
• Significant uplift in sales, number of transactions, frequency
• Massive increase in incremental spend
October 6, 2020