Trust the Best: Top UK Brands – 2025

YouGov have just released its list of the top UK brands for 2025, and we’re thrilled to see some of our favourites have made the cut!

From iconic household names to game changers in the retail world, these UK legends have captured the hearts of the British public. They’re smashing it when it comes to customer impressions, quality, value, reputation, satisfaction, and those all-important recommendations.

Let’s take a closer look at why these brands are topping the charts and how they continue to resonate with the nation.

1

Marks & Spencer

M&S – the legend that’s been the heart of British homes for generations takes the crown in first place! From fancy dinners to your weekly essentials, M&S delivers unbeatable quality and is the trusty friend you always turn to. It’s no surprise we swear by it!

Then there’s the Sparks card, loyalty with an upgrade. With personalised rewards, exclusive offers, and even the chance to give back with charity donations, every shop feels like a win. Plus, let’s not forget that irresistible bakery smell, freshly baked bread, pastries, and cakes that make every visit feel a little more special.

 

2

IKEA

Coming in at number two, the Swedish giant IKEA is the king of affordable style. Who doesn’t love a trip to IKEA? But what really makes them shine is their IKEA Family loyalty programme. It’s not just about saving a few quid, it’s about feeling appreciated every time you pop in. Free tea and coffee on weekdays make it clear that they appreciate their IKEA family.

And a special shoutout to the meatballs, whether you’re a first-time buyer or a seasoned pro, they always hit the spot. It’s nostalgia, it’s cheap, it’s cheerful, what’s not to love?

 

3

Cadbury

A true British treasure, Cadbury’s commitment to quality and indulgence has earned its third place. Whether it’s a quick treat or a thoughtful gift, Cadbury always gets it right when it comes to winning hearts (and taste buds).

Their latest packaging brilliantly turns chocolate into a fun, shareable experience! Each bar is split into playful portions based on real life situations, making it more than just a treat, it’s a way to settle who deserves the biggest bite! One version decides who gets the biggest share based on holiday planning, who booked the flights, who sorted the hotel, and who’s just along for the ride.

 

4

Yorkshire Tea

And finally, Yorkshire Tea. There’s nowt like it… whether you’re watching the telly or having a chinwag with your mates, Yorkshire Tea always hits the spot, especially when the weather’s a bit dreary. It’s the tea that’s got proper character.

Their brew-tiful marketing campaign was what really connected with their audience, by featuring Sarah Lancashire who was the lead in Happy Valley, a gritty drama based in Calder Valley, Yorkshire. It made you feel like you’re having a cuppa with your favourite neighbour. It was fun, cheeky, and totally in tune with Yorkshire’s down to earth spirit.

 

How They Stole Customers’ Hearts

So, what’s the magic behind these brands? Trust, loyalty, and authenticity. These brands don’t just sell stuff, they create experiences that make us want to stick around.

By staying true to their roots, it keeps them relevant in a world that crave brands that feel real, relatable and reliable. Companies aiming to win hearts and wallets this year must focus on building an emotional connection with their customers.

Keep it fresh, keep it honest and loyalty will come flooding in. After all, it’s the brands that truly care about their customers that build the strongest fanbases.