New Loyalty Tactics: Loyalty Fan Club 2025

Last year, we kicked off our very first Loyalty Fan Club in Old Trafford, Manchester, and what a fantastic couple of days they were!

It was packed with great marketing and loyalty minds, hands on interactive workshops, and plenty of chances to build some fantastic connections with other experts across various industries.

Why the football theme? Well, loyalty in football is about so much more than lifting trophies. True fans stick by through the glory days and the tough seasons. Loyalty is about backing your team come rain or shine and celebrating when they finally find the back of the net. That’s exactly the kind of loyalty you need to build, turning your customers into diehard fans.

This year, we’re back again with two days of learning, sharing and a competition at the end of it (who doesn’t love a bit of friendly competition). with fresh content and new sessions to keep your loyalty game onside, all designed to help you turn customers into diehard fans for life.

11th – 12th September 2025

Hotel Football, Old Trafford, Manchester

 

The Starting Lineup: What’s The Loyalty Fan Club?

Think of it as your loyalty training ground. It’s where brands, marketers, and loyalty pros come together to learn from experts across different industries and swap tactics. Whether you’re just setting up your loyalty programme or looking to score bigger with your current one, you’ll leave with practical advice and tools to stay top of the table.

 

New Tactics for 2025

We’re focusing on four key areas, each tackled through hands on workshops designed to sharpen your skills and keep you ahead of the loyalty game:

• Designing the Perfect Loyalty Program: Earn and burn, what rewards work? The goals of loyalty programs, how to make them different and an exploration of core benefits.
• The Psychology of Loyalty: Understand what drives commitment, emotional vs transactional loyalty, and why loyalty is about emotion, not just rewards.
• Tech and Data-Driven Loyalty: Learn how AI, predictive analysis, and data can personalise, enhance and drive customer retention in loyalty programs.
• Convincing Stakeholders and Finance: Build cost-effective, impactful loyalty programs with non-monetary rewards that create value.

 

Don’t get left on the bench!

To register your interest, email loyaltyfanclub@mlp.agency – please note this event is exclusive to senior marketers and loyalty experts (brands only).