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Dear Discount Schemes, We’ve had some good times, haven’t we? You gave me a welcome discount, and I’ve used my 10% off here and there. You were great at first but honestly, I’m looking for something deeper… You’re like a plaster on

For football fans their club is more than just a game. It’s lifelong obsession. Whether they’re celebrating a last minute winner or suffering a derby day defeat, football fans are loyal to their clubs through thick and thin. Loyalty like

The Marketing Lounge Partnership & HAL Consulting join forces to help insurers and financial services organisations drive profitability through loyalty and ‘value adds’. The Marketing Lounge Partnership and HAL Consulting announced today that the companies have entered into a partnership that

1.Commitment MLP is committed to achieving Net Zero by 2050 at the latest. Furthermore, MLP has subscribed to Zellar to support the measurement and reduction of our carbon emissions footprint 2. Baseline Emissions Baseline emissions are a record of the greenhouse gases that

At MLP, we care about our clients and their customers, we care about our workmates, we care about the experiences we deliver, we care about the results we achieve, and we care about our impact on the environment and community.   So,

In the recognition and reward sector, points-based programs have traditionally been a great method of brand engagement. However, according to recent research by YouGov, the appeal of points-based programs has decreased in the past two years. 81% of Brits found points-based programs

What are rewards, and why do they work? Rewards are something given in recognition of service, effort, or achievement. They can be reward points, discounts, freebies, exclusive sales, and more. Rewards are effective because of the principle of reciprocity. Like the analogy,

What are rewards, and why are they important? Rewards are the items and experiences that can be earnt for meeting goals, working hard, being a loyal customer or any other recognition territory that is measured. Rewards can be monetary or non-monetary,

To be recognised for the work you have done is a universal human desire. Support and recognition both go a long way, but are you doing enough to ensure your employees feel both supported and recognised? Recognition is the act of

We are excited to launch our research with YouGov - Loyalty and Incentivisation in financial services. In this research, we explore how important #loyalty and #incentivisation is in keeping customers loyal and for the acquisition of new customers. The results found were really insightful, as expected

The world is continuing to see an increase in Gamification. It's due to become an integral part of any business, but why? We've looked into Gamification and why it's become so important to implement, read more here! Gamification is known for adding