What’s the Secret to Winning Gen Z Loyalty?
Gone are the days when a plastic loyalty card and a few points were enough to keep customers coming back. Gen Z is rewriting the rulebook on brand loyalty, and if you’re still relying on a ‘spend X, get Y’
Trust the Best: Top UK Brands – 2025
YouGov have just released its list of the top UK brands for 2025, and we’re thrilled to see some of our favourites have made the cut! From iconic household names to game changers in the retail world, these UK legends have
Employee Benefits and Rewards
At MLP, we care about our clients and their customers, we care about our workmates, we care about the experiences we deliver, we care about the results we achieve, and we care about our impact on the environment and community. So,
Maintaining Momentum in Customer Rewards
In the recognition and reward sector, points-based programs have traditionally been a great method of brand engagement. However, according to recent research by YouGov, the appeal of points-based programs has decreased in the past two years. 81% of Brits found points-based programs
Why Are Rewards So Important?
What are rewards, and why do they work? Rewards are something given in recognition of service, effort, or achievement. They can be reward points, discounts, freebies, exclusive sales, and more. Rewards are effective because of the principle of reciprocity. Like the analogy,
Research: Loyalty & incentives in the financial sector
We are excited to launch our research with YouGov - Loyalty and Incentivisation in financial services. In this research, we explore how important #loyalty and #incentivisation is in keeping customers loyal and for the acquisition of new customers. The results found were really insightful, as expected