Loyalty & Incentivisation

Unfortunately, loyalty programmes aren’t a “one-size-fits-all” job. If you just handed out the same loyalty reward to every customer, it would be like giving everyone the same drink at a coffee shop. One loves a latte, another black coffee, one

Last year, we kicked off our very first Loyalty Fan Club in Old Trafford, Manchester, and what a fantastic couple of days they were! It was packed with great marketing and loyalty minds, hands on interactive workshops, and plenty of chances

Dear Discount Schemes, We’ve had some good times, haven’t we? You gave me a welcome discount, and I’ve used my 10% off here and there. You were great at first but honestly, I’m looking for something deeper… You’re like a plaster on

At MLP, we live and breathe loyalty. So, we thought it was time to turn the tables and ask our herd which loyalty programmes they’re loving right now. From coffee stamps that save your day, to points that fly you across

For football fans their club is more than just a game. It’s lifelong obsession. Whether they’re celebrating a last minute winner or suffering a derby day defeat, football fans are loyal to their clubs through thick and thin. Loyalty like

Gone are the days when a plastic loyalty card and a few points were enough to keep customers coming back. Gen Z is rewriting the rulebook on brand loyalty, and if you’re still relying on a ‘spend X, get Y’