Maintaining Momentum in Customer Rewards
In the recognition and reward sector, points-based programs have traditionally been a great method of brand engagement. However, according to recent research by YouGov, the appeal of points-based programs has decreased in the past two years. 81% of Brits found points-based programs
Why Are Rewards So Important?
What are rewards, and why do they work? Rewards are something given in recognition of service, effort, or achievement. They can be reward points, discounts, freebies, exclusive sales, and more. Rewards are effective because of the principle of reciprocity. Like the analogy,
The Benefits of Rewards
What are rewards, and why are they important? Rewards are the items and experiences that can be earnt for meeting goals, working hard, being a loyal customer or any other recognition territory that is measured. Rewards can be monetary or non-monetary,
Recognition in the workplace
To be recognised for the work you have done is a universal human desire. Support and recognition both go a long way, but are you doing enough to ensure your employees feel both supported and recognised? Recognition is the act of
Research: Loyalty & incentives in the financial sector
We are excited to launch our research with YouGov - Loyalty and Incentivisation in financial services. In this research, we explore how important #loyalty and #incentivisation is in keeping customers loyal and for the acquisition of new customers. The results found were really insightful, as expected
The importance of gamification
The world is continuing to see an increase in Gamification. It's due to become an integral part of any business, but why? We've looked into Gamification and why it's become so important to implement, read more here! Gamification is known for adding